Client Loyalty & Growth Marketing Manager

Marketing · Boise, Idaho
Department Marketing
Employment Type Full-Time

Summary of Position:

A new position, the Client Loyalty & Growth Marketing Manager is responsible for proactive relationship building with customers, resulting in high levels of customer loyalty as well as identifying opportunities for increased revenue. This position will work in close collaboration with our Client Success organization to develop, execute, and measure outbound marketing programs that retain customers through positive relationship building, and educating on and recommending available products and services in a tailored roadmap. Additionally, this position supports the ongoing measurement of client satisfaction, by administering surveys, listening to concerns/issues, reporting on results, and identifying programs that systematically improve scores. The successful candidate will build a deep understanding of existing R1/VisitPay offerings and be able to work as a member of an integrated marketing, sales, and client success organization. 

This position requires someone who is highly organized, has excellent communication skills and displays good judgment and has experience in a direct selling environment in proactive customer development.


Duties and Responsibilities

  • Develops an understanding of the buyer cross-sell/up-sell journey for technology and services offerings in the R1/VisitPay portfolio
  • Develop marketing performance metrics and goals in tandem with the Client Success organization
  • Serves as a resource to both the Sales and Client Success teams providing targeted content and other assistance aligned to the buyer’s journey
  • Measure Net Promoter Score and other key client satisfaction indicators (e.g., KLAS)
  • Assists in deployment of client training programs
  • Uses feedback from marketing campaigns to communicate with Client Success team to find ways to improve customer service and mitigate customer service issues
  • Looks for opportunities to celebrate achievements and “good news” heard from customers and to ensure other departments hear “what is working”
  • Maintains a reliable understanding and depiction of the R1 technology/services install base
  • Provides tailored responses that match client expectations and demonstrate a sense of urgency for their questions
  • Builds strong rapport by utilizing interpersonal skills, asking clarifying questions, and anticipating customer needs
  • Works with corporate trainer to document all client outreach programs so that others in the department may be trained to execute
  • Documents all customer interactions in the appropriate databases
  • Studies and participates in existing customer feedback methods (e.g., scorecards, business reviews, complaints) relative to products, services, and innovation


  • Minimum of 3 years’ experience in project management role within a marketing, sales, or office environment
  • Experience with HubSpot, Salesforce and other marketing automation systems strongly preferred
  • Experience with excel, PowerPoint, word and other Microsoft Office programs
  • Experience with Jira is helpful
  • Enjoys learning across multiple disciplines; technical, business, process, and management
  • Demonstrate passion and enthusiasm for R1/VisitPay and live all company core values at all times
  • Strong organizational and communication skills, team orientated philosophy, and problem-solving skills
  • Ability to prioritize and handle multiple assignments at any given time while maintaining commitment to deadlines
  • High levels of integrity and discretion
  • Ability to communicate effectively with a variety of constituent groups such as senior management, peers, and outside vendors
  • Highly motivated, organized individual who can work effectively with minimal supervision
  • Strong computer skills, specifically spreadsheets and data management
  • Sound judgment and flexibility in balancing competing priorities
  • Ability to take on increased responsibilities as the position evolves
  • Must have working knowledge of MS Word, Excel, and PowerPoint


  • This position is based in our Boise, ID office or remote.

Why VisitPay?

VisitPay is an R1 company that works closely with some of the nation’s largest and most well-respected health systems to provide innovative and compelling SaaS-based products. We are poised to capture significant share in the massive and growing self-pay market. Our solutions help healthcare systems optimize their revenue while providing patients with a much improved and friendly billing experience.

With R1, VisitPay offers a competitive and comprehensive benefits package, inclusive culture and commitment to a work-life balance with a team that strives to deliver outstanding results.

Equal Employment Opportunity Employer

R1 RCM Inc. (“the Company”) is dedicated to the fundamentals of equal employment opportunity. The Company’s employment practices , including those regarding recruitment, hiring, assignment, promotion, compensation, benefits, training, discipline, and termination shall not be based on any person’s age, color, national origin, citizenship status, physical or mental disability, medical condition, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. Furthermore, the Company is dedicated to providing a workplace free from harassment based on any of the foregoing protected categories.

If you have a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at 312-496-7709 for assistance.  

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  • Location
    Boise, Idaho
  • Department
  • Employment Type