Solutions Marketing Director, Physician

Marketing · Boise, Idaho
Department Marketing
Employment Type Full-Time

R1 RCM is looking for a growth-focused marketer to apply deep buyer, competitor, product, and route to market knowledge to lead solutions marketing for our Physician business segment. The Solutions Marketing Director will develop value propositions and marketing strategies that grow client relationships with both office-based and hospital-based physician groups, including specialties including Emergency Medicine, Anesthesia and Hospitalists. The Solutions Marketing Director will be a close partner to the business and sales and will guide to a dedicated marketing team to create and execute demand generation campaigns supported by effective content to drive results.


Key Activities include:

  • Using market analysis and an understanding of the competitive landscape to understand customer needs and personas, and develop marketing strategies
  • Developing R1’s market facing point of view, key messages, and proof points for specialty areas within the physician market
  • Collaborating closely with R1 business owners and product teams to be a bridge to the market: develop marketing strategies, including packaging, education, product launches, and marketing campaigns
  • Working closely with a dedicated Content Marketing leader to create market and internal facing content to support sales and client retention
  • Working closely with a dedicated Marketing Campaign leader to design and implement integrated marketing tactics that achieve goals in new lead identification and progression
  • Being an active participant in the market through collaboration with sales, participating on social media, and building relationships with analysts and other industry observers
  • Evaluate marketing effectiveness through metrics to confirm results meet business needs, and adapt approach as necessary


Key Competencies:

  • Exceptional communicator, written and oral
  • Expertise in technology product marketing
  • Quantitative person who utilizes data to solve problems
  • Always client and consumer centric
  • Collaborative influencer
  • Work in an agile environment
  • Results-driven
  • The ability to give and receive feedback at all levels of the organization along with strong coaching, problem-solving and collaboration skills


  • This position is based in our Boise, ID office or remote.


Required Qualifications:

  • Bachelor’s degree required; Master’s degree preferred
  • 5+ years of related work experience with a minimum of 3 years in product marketing and/or channel marketing
  • Proven success in working well with various groups and levels of the organization

Why VisitPay?

VisitPay is an R1 company that works closely with some of the nation’s largest and most well-respected health systems to provide innovative and compelling SaaS-based products. We are poised to capture significant share in the massive and growing self-pay market. Our solutions help healthcare systems optimize their revenue while providing patients with a much improved and friendly billing experience. With R1, VisitPay offers a competitive and comprehensive benefits package, inclusive culture and commitment to a work-life balance with a team that strives to deliver outstanding results.

Equal Employment Opportunity Employer

R1 RCM Inc. (“the Company”) is dedicated to the fundamentals of equal employment opportunity. The Company’s employment practices , including those regarding recruitment, hiring, assignment, promotion, compensation, benefits, training, discipline, and termination shall not be based on any person’s age, color, national origin, citizenship status, physical or mental disability, medical condition, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. Furthermore, the Company is dedicated to providing a workplace free from harassment based on any of the foregoing protected categories.

If you have a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at 312-496-7709 for assistance.  

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  • Location
    Boise, Idaho
  • Department
  • Employment Type